The magazine has used three main colours in order to keep the contents page not looking too cluttered and busy. The three main colours being red, white and some black. The red is a very eye catching colour and can resemble many things (Danger, love etc). The colour white also gives a very sophisticated look to the contents page (Which is what 'Vanity Fair' is aiming for). Also as Vanity Fair are aiming for a sophisticated/mature look; they've used 'Serif fonts' mainly in order to portray this.
Across the picture of Katy, there's a quote from the article ("I looked into what was out there and I didn't see anyone like me"). This has been used so the audience question what she's talking about, also wonder about it and then read further into the article.
On the contents page, Vanity Fair haven't listed everything included in the magazine but just the key features from the issue. This allows the magazine to keep the contents page simple and doesn't clutter it, which could look messy. Subtitles have been used on the contents page to divide the page further, so it's easy for the reader to find what they're looking for. Also the pages have page numbers so it's easy for the audience to find what they're looking for.
The magazine has decided to keep a very simple and minimalistic feel to their contents page by only having one main picture and a small amount of text. The fonts on the magazine are easy to read, which is good for the reader. Also these fonts may have been used as they suite the theme of the magazine and also the target audience (Younger age groups). The font is a 'sans serif' fontand also uses bubble text in order to fit in with the target audience's age. The fonts aren't sophisticated which gives the impression that the magazine is for younger audiences.
The only picture on the contents page is of the person who's the main focus for that issue of the magazine, Katy Perry. She's in the centre of the page, making her the main focus. Also it allows the reader to know she's the main focus of the magazine.
The fact that she's holding a huge red mushroom, makes the reader question why is is; therefore making them want to read on into the article to see the story behind it. Also on the contents page there's a quote near the bottom, again making the audience question what she's talking about and making them want to read the article.
The magazine has kept the contents page less busy by not having a lot of text. The contents page only mentions the 'features' from that issue of the magazine, instead of everything in there. The reason why the magazine may have done this is so it makes the magazine seem 'exclusive' as it has those articles in.
To keep with their house style and the feel of the magazine, Vogue have kept a simple and sophisticated feel to their contents page to match the rest of the magazine. This is done mainly by the title used. It is wrote using a 'serif' font, giving the overall image of sophistication and class. The title is also set out in a simple way, by only using one font colour and keeping it all lower case.
There's only one image on the page, therefore keeping the page less cluttered and draws the audiences attention directly to the picture. This is used as it makes the audience question why the model is wearing that/what she's doing, therefore making them want to read on into the article. The picture is a full body shot, allowing the audience to see everything in the picture (Including her outfit and pose). The background is simple yet dark, making the model stand out.
Over the image there's a section called 'Cover Stories', this has been done for ease of use for the audience. It's been done in a non-cluttered way making the page still look simple.
Down the right hand side of the page, there are other things listed. This isn't everything in the magazine but the 'key' things that stand out. This has been done so again, the page doesn't look messy and over cluttered. There's a section called 'special features'. This gives Vogue an exclusive image, that they're a special magazine as they have these key things in the issue that other magazines do not.
Vogue have kept the colours they've used to a minimum, with only using three main colours; Black, white and red. This allows the magazine to keep within their housestyle and also doesn't draw the attention of the reader away from the page.
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